The day after Stephen Koranda officially accepted his new job a few months back as executive director of the Norman Convention and Visitors Bureau, he received a call on his personal cell phone.

The caller - a local resident - wanted to know exactly what Koranda planned on doing about the most critical issue facing city tourism today: why the OU-Texas game had never been played in Norman.

"I felt the passion of OU-Texas even before I stepped foot in Norman first day on the job," Koranda says, with a chuckle.

He agrees the story was good for a laugh, but so is the argument that one of college football's richest rivalries be played anywhere else than Dallas.

"When they break down the numbers and the millions of dollars the universities make, there's no way we can even compete with that," Koranda says. "There's no way the Chamber, the CVB or the Economic Development Board or the city or whoever