The four-day event, scheduled for Sept. 29 to Oct. 2, will include the USA Rowing World Challenge, corporate rowing, the blu VIP party, OCU’s Head of the Oklahoma Regatta, the OGE NightSprints and a family festival.

OCU Rowing Coach and Oklahoma City Boathouse Foundation Executive Director Mike Knopp said the Oklahoma Regatta Festival has become the premier event of the year on the Oklahoma River.

“The regatta festival showcases several Olympic sports and activities on the Oklahoma River, attracting families for hands-on experiences, Oklahoma fare and exciting racing,” Knopp said.

Admission and parking are free. Community activities begin at 6 p.m. Sept. 30 with food, entertainment, a children’s plaza, corporate rowing, dragon boating and the OGE NightSprints. Friday with conclude with a fireworks show.

Collegiate, masters and juniors rowing events, as well as men’s and women’s kayak racing, will be held Oct. 1 and 2. The regatta will feature the USA Dragon Boat Nationals Oct. 1.

The blu VIP party will begin at 6 p.m. Sept. 29 at the Devon Boathouse, home of Oklahoma City University rowing and kayaking and headquarters for the OKC National High Performance Center. This year’s event will feature U.S. Olympic hopefuls as they vie for the opportunity to compete in the 2012 games in London. Tickets to the blu party are $75 each or $125 for a couple. Proceeds benefit youth programs and Olympic hopefuls at the Oklahoma River.